We're so sure Durashocks boots and shoes are comfortable, we'll let you work in them for 30 days. If you are not satisfied, you can return them by calling us at 1.877.361.0082 for a return authorization code and instructions. If you purchased in a retail store, you may bring the shoes and a dated sales receipt to return them to that location.
Want to shop the shoes? Click here
Hey racing fans! Who wants to come to sunny Daytona, Florida with us in February to watch the big race? Click on over to our Facebook page to enter for a chance to win a trip for you and a guest to join us for the best weekend of your life (Ok, maybe just the best weekend of your year. Or at least the best weekend of your month!)
All we need is your name, email and zip code (sorry, this contest is for US residents only!) But we would really like it if you would “like” us too. Here’s what you have the chance to win:
- Round trip airfare
- Hotel stay in Daytona Beach, FL
- Infield tickets to watch the race from the Cat Footwear RV
- Food, drinks and transportation the day of the race
- A chance to meet the driver of the #31 car, Jeff Burton
Sound like fun? Sign up now! Contest ends on November 20th, 2011.
So a lot of people have been asking us lately, why Mike Rowe and Cat Footwear? Why the partnership? We think Mike puts it best in this little note he wrote:
I’m not an expert. Never claimed to be one. But I know a few, and after 300 dirty jobs I could probably fill a book with what I’ve learned from these guys. You don’t need to be an expert to own the right footwear—you just need to know what works.
So I decided to create boots and shoes with Cat Footwear. Why? Because wherever I go, that’s what I see the experts wear. Cat footwear on the guys who do the kinds of jobs that make civilized life possible for the rest of us.
And if you don’t think that Mike already knows lot about hard work, let us tell you more. By traveling the country, Mike has learned that unfortunately, our country is facing a huge gap in trade skills people. Right now there are more skilled laborers exiting the workforce than entering it. That’s why he created the mikeroweWORKS Foundation. To draw attention to and raise money to support the skilled laborers of our country. Since Mike did such a great job in his little note above, we'll leave you with another message from him:
The mikeroweWORKS Foundation is another way for mikeroweWORKS.com to support The Trades. Monies raised will be disbursed to a variety of existing initiatives and organizations, including scholarship funds, community colleges, trade schools, etc. I established this foundation for the same reason I started mrW – to give something back, and challenge the prevailing definition of a “good job.” For decades, we have put a premium on a four-year degree, and told and entire generation that Trade Schools and skilled labor are “alternatives” to “higher education.” That attitude is warping expectations, wrecking opportunity, and destroying our country.
To learn more about Mike, his foundation and his work with the trades, just click here.
Yes, that's right! We've been keeping a "dirty" little secret for some time now and we're finally able to share the great news. We are proud to announce that we will be parterning with MIKE ROWE (host of Discovery Channel's Dirty Jobs) on a special line of boots and shoes - tough enough to stand up to all of the dirty jobs that Mike puts them through on the show! Check out all of the details in the press release below:
CAT® FOOTWEAR PARTNERS WITH MIKE ROWE
The ‘Dirty Jobs’ television host will collaborate with brand to launch a signature series, ‘Mike Rowe Works by Cat Footwear’
ROCKFORD, MI (May 25, 2011) – Cat® Footwear announced today that they are partnering with Mike Rowe, creator, executive producer and host of Discovery Channel’s popular television show ‘Dirty Jobs,’ to produce a signature series of work boots and shoes to be introduced at retail later this year, under the name ‘Mike Rowe Works by Cat Footwear.’
“As a champion for the American worker, Mike Rowe is the perfect partner. From his show, Mike has extensive experience with the challenges that the everyday worker faces. We want to help minimize those challenges by making the best gear possible – tough, durable and comfortable for the long haul, which is what the Cat Footwear brand is all about,” said Kelly Ballou, Marketing Manager for Cat Footwear.
“Cat saw me on TV and took pity,” said Rowe. “Actually, they took pity on my boots, and called to ask if I'd like to wear something a bit more in keeping with my line of work. I said sure, and was pleasantly surprised to learn that, while tough, the boots that will bear my name are NOT constructed of yellow iron."
“We’ve always felt that Mike Rowe is a great representative of the same qualities that the Cat brand stands for,” says Rob Koenen, Vice President and General Manager for Cat Footwear. “Mike has had the good fortune to work with a lot of men and women who know the meaning of hard work. Mike’s website – www.mikeroweWORKS.com – speaks to this and we are proud to partner with him.”
Initially the ‘Mike Rowe Works by Cat Footwear’ series will include a small assortment of work boots and a few rugged casual shoes, inspired by Rowe’s firsthand experiences from more than 300 jobsites. “The series that we are developing with Mike will be built with his unique perspective on addressing some of the challenges that he’s experienced doing the ‘Dirty Jobs’ show. Mike has an amazing legion of followers that he can tap into for product feedback. That’s going to be a valuable part of the development process for us, as we continue to build and test the product offering,” said Ballou.
Retail prices will range from $100 to $130. Retailers will get a first look at the series beginning in early June.
You will be able to find the shoes here at catfootwear.com in the fall!
And here's your first sneak peek at a photo from our recent photo shoot with Mike!
Today we have with us Karry Johnson, our US National Sales Manager to tell us about the difference between Electro Static Dissipating footwear and Electrical Hazard protecting footwear.
The difference between Electro Static Dissipating (ESD) footwear and Electrical Hazard (EH) can be confusing! Both deal with what seems to be similar things, when in fact they are quite different. To help you be as safe as you can be in your working environment, let’s go over the differences.
We’ll start with ESD. The human body behaves as a walking isolated conductor of electricity. When you walk, you body generates a static charge. (Think about those times as a kid when you would rub your socks on the carpet to try to shock your friend.) So when you work in a technical environment, such as a factory where you are making electric chips, you don’t want to give off the static electricity generated by your own body because it could zap the chips, making them useless. Wearing Cat’s ESD boots, like the Elkhart or Gunnison, will minimize the charge that your body creates.
EH boots, on the other hand, are designed to significantly reduce the flow of electricity through your body. EH boots like the Alaska or Silverton are ideal for when you are working with live electrical circuits or wires. EH boots will help to stop the electricity from the wires from zapping you; instead they slow the electricity down as it comes to and goes through your body. Cat Electrical Hazard footwear is rated ASTM F2413-05 1/75 EH and will protect the wearer in open circuits up to 14,000 volts in dry conditions.
Hopefully these descriptions provide a little bit more understanding and can help you in finding the best pair of shoes or boots for your job! Thanks to Karry for taking the time to explain the difference to us!
Back in February we were fortunate enough to take a group of Cat Footwear customers and contest winners with us to the Daytona 500 to cheer on Jeff Burton and the #31 car! Although the race didn't go exactly the way the #31 team had planned, they kicked the racing season off in a great way. It is safe to say that a fun day was had by all.
We know we're a little behind on posting these photos, but hopefully you're were following us on Facebook during the race and saw our updates! Enjoy the photos!
Early morning start on the bus
Group photo outside the Cat Footwear RV.
Jeff Burton taking a photo with the guys from The Free Beer and Hot Wings Morning Show and their "Stock Car Math" winners.
There's the #31 Hauler
Checking and re-checking the car before the race.
A shot of the stands before most of the fans have arrived.
The Pace Car
The Pit Box
Just had to take a minute to post this awesome note with photos that we received from a consumer this week! We love getting emails like this!
Sent: Thursday, March 03, 2011 12:12 PM
To: Web - Caterpillar Footwear
Subject: thank you for making such great boots
Dear CAT
I wanted to take a moment to let you know how incredible your boots are. My small company does humanitarian engineering projects all over the world, and your work boots are one item I would not dream of going into the field without. From Haiti (just after the earth quake) to the deserts of Western Africa to the cold of Mongolia your work-boot keep my feet warm in the the cold, cool in the heat and at all times safe even when working with heavy machinery. They are the only boot I would ever think wearing while sleeping, an important consideration when you are sleeping in a building where there is a high risk of aftershocks.
Your work boot's nearly infinite adaptability was highlighted recently. I had just finished a mission to Northern Senegal where we were helping establish a small locally owned factory to produce clean cook stoves and fuel pellets. Getting back to New England, I went to see the work a buddy of mine has been doing restoring a 150 year old farmhouse. It struck me, as I was standing there in the snow, that just hours before I had been in a desert. In both cases I knew that me my feet were so safe that I did not have to worry about them, and so comfortable that neither extreme temperature was a consideration. Thank you for an outstanding and well priced product. Attached please find a photo I though you might like which shows just what your glorious boots can put up with.
Your faithful customer,
Nathaniel
Nathaniel is wearing the Hydraulic!
Celebrities came out in droves to celebrate Super Bowl XLV, at Capital A Entertainment’s Big Game Parties at Fairpark. The event was hosted by P.Diddy and we were there! Cat Footwear participated in the gifting lounge and had the opportunity to gift a number of celebrities with boots from our Legendary Raw Collection.
Among the celebrities who scored a pair of our boots were: CSI: Miami actor Omar Miller, NY Jets QB Mark Sanchez, UFC legend Chuck Liddell, Tennessee Titans QB Vince Young, Detroit Lions DT Ndamukong Suh, and Mike "the Situation" Sorrentino of Jersey Shore.
Chuck Lidell checking out a pair of the Vinson from Cat Footwear
DJ Irie was loving the Abe TX!
Omar Miller also was loving the Abe TX
Get a pair of the Vinsons on catfootwear.com, just like The Situation
During the busy holiday season boots from Cat Footwear's new Legendary Raw Collection for men and women were presented to the 2010 CNN Heroes award winners at a special star-studded tribute held at the Shrine Auditorium in Los Angeles November 20th.
CNN’s Anderson Cooper hosted the tribute, which was filmed for a special Thanksgiving night broadcast. Celebrity presenters included Halle Berry, Demi Moore, Kid Rock, Renee Zellweger, Gerard Butler, and Jessica Alba. Special performances were provided by Sugarland, Bon Jovi, and John Legend, featuring Common and Melanie Fiona.
Each winner was presented with a check for $25,000 to further support their missions. The Hero of the Year received an additional $100,000. The Heroes and their organizations include: Guadalupe Arizpe De La Vega (FEMAP Foundation), Susan Burton (A New Way of Life Reentry Project), Linda Fondren (Shape Up Mississippi), Narayanan Krishnan (Akshaya USA), Magnus MacFarlane-Barrow (Mary’s Meals USA Inc.), Harmon Parker (Bridging the Gap, Inc.), Aki Ra (Landmine Relief Fund), Evans Wadongo (Sustainable Development for All-US), Dan Wallrath (Bay Area Builders Association Support Our Troops), and winner of the 2010 CNN Hero of the Year Award – Anuradha Koirala with Friends of Maiti Nepal.
“Cat Footwear is excited to honor the CNN Heroes and be a part of such a worthy event. These men and women truly are earthmovers – and embody the Cat brand’s legacy of hard work,” said Kelly Ballou, Cat Footwear Marketing Manager. “Their stories are very inspiring.”
To find out more about the CNN Heroes Awards and the honored Heroes, please visit: www.CNNHeroes.com
2010 CNN Heor of the Year Winner, Anuradha Koirala
2010 CNN Hero of the Year finalist, Aki Ra
2010 CNN Hero of the Year finalist, Magnus MacFarlane-Borrow
