What is an Earthmover?

Being an Earthmover means having the strength, passion, confidence and courage to affect the world around you.

Through machines and footwear, Caterpillar has been empowering the world to shape its future for over five generations. Yet, it is the spirit of those dedicated enough, confident enough, and bold enough who really take control and transform the status quo into the extraordinary. Those individuals are Earthmovers. The hard work, resolve, and passion that they exude reflects the character inherent in everything that bears the Caterpillar name.

This year, we are excited to embark on a campaign for Earthmovers. Follow us on Twitter @catfootwear, and on Facebook to meet our Earthmovers and hear their story.

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Earthmover Spotlight: Corey McGuire Post [Protosong]

We have recently been able to connect with a new Cat footwear fan and passionate individual, Corey McGuire.  Soccer player, musician, writer and entrepreneur and only a senior at Seattle Pacific University, Corey’s accomplishments don’t stop there. This past winter he started the music collaboration called Protosong Project. Protosong offers an exclusive playlist of unreleased songs from Pacific Northwest artists, and here’s the cool thing – you pay what you want for it. You heard me – whether it’s one dollar or twenty, all those songs are yours. At the end of the release, your giving provides clean water to people in developing nations while also supporting participating artists. Check out their website, get music and give back!

Corey is wearing the men's Poe.

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Blogger Event in NYC

Last Thursday, Oct. 11, 2012, we celebrated the launch of our Autumn/Winter 2012 collection at our midtown Manhattan showroom. Over 50 fashion bloggers were in attendance for the media-only preview event, which showcased styles from the Autumn Winter 2012 collection. The AW12 collection, currently avaiable on CatFootwear.com, focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag.

Bloggers who attended Thursday’s media-only preview event were treated to cocktails sponsored by Iceberg Vodka, all-natural popcorn from Pipsnacks, dessert cups by Bee’s Knees Baking Co., and, of course, a complimentary pair of shoes of their choice.

Featured shoe styles from Cat Footwear’s AW12 collection for women included the Corrine ($230), a fresh take on the classic riding boot, the Marin ($210), an edgy, flat, “granny style” boot, and the Rita ($170), a comfortable-yet-stylish slouchy boot. Featured styles for men included the Isaac ($150), a lace-up boot that combines contemporary comfort with a vintage feel, the Dougald ($140), a rugged yet elegant two-toned oxford, and the Haverhill ($140), a leather boot which features this season’s most popular silhouette: the monk strap. 
Adding a bit of spunk to the showroom, our Cat Footwear x Shontelle boots were also on display during the event. Designed in collaboration with the Bajan singer-songwriter, the Shontelle collection showcases the songstress’s fearless, sexy style with bold colored leathers and funky heels.

Bloggers were also able to get an exclusive sneak peak of Cat Footwear’s Spring/Summer 2013 collection, a vibrant, fresh shoe collection that features luxuriously crafted leather oxfords in fresh pastel tones with bright, neon rubber soles.

A special thanks to all of the bloggers who attended the event!

Derek Warburton (www.dereklovesshopping.com)

Alex Crawford (TSBMen.com) and Sarah Stannard (StyleSarah.com)

Audrey Ong (AudreyAllure.blogspot.com)

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Earthmovers

Martine Rose

Martine Rose is in her fifth season of menswear fashion design with her eponymous label. Known as “one of the most exciting designers working in London right now,” she aims to bring originality to traditional menswear staples through new color and material choices. Her designs have been lauded by both press and industry alike. She currently resides in London, England.

Miya Ando

In her work as an artist, Miya creates quiet, abstract, meditative environments with metal. Her upbringing, as well as her Japanese and Russian ancestry deeply impacts every aspect of her work. She is at heart, a minimalist, creating 2D and 3D installations that put forth quiet and transcendental environments for introspection, reflection, and solace. She currently resides in New York, NY.

Sonja Wajih
Sonja Wajih's passion and skill for dance knows no boundaries. She has trained and appeared in numerous performances in the United States including Laza Morgan’s Step Up 3D music video, and an upcoming video for musical artist Fat Joe. Sonja has also taught dance abroad, teaching Hip-Hop, Latin and Modern dance styles to school children in Greece. She currently resides in Brooklyn. NY.

Shontelle
There is nothing ordinary about Shontelle. After signing with a record label, the 23 year old Bajan singer-songwriter is set to take the world by storm. Born on the island of Barbados, her prolific songwriting and singing talents drew her toward the stage where she began by carving out a reputation in the Caribbean music world.  Shontelle crafted songs for other top artists when she was discovered after writing the female power anthem “Roll.” Her albums “Shontelligence” and “No Gravity” both boast platinum singles and international hits including “T-Shirt,” “Impossible,” “Perfect Nightmare” and “Say Hello to Goodbye.”

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Style Guide : Fall 2012

Looking for ideas on how to wear your Cat Footwear Women's boots? Look no further! From shorts and tights to ponchos and skinny jeans, our boots match all of the season's hottest trends in apparel.  A special thanks to Jon Cotay (AKIRA Chicago) and Christian Rios for styling and photography!

Featuring: Annette

Featuring: Corrine

Featuring: Rita

Stella

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Fashion's Night Out!

Join us tonight as we celebrate Fashion's Night Out in NYC!  We'll be at Harney & Sons Fine Tea Shop in Soho (433 Broome Street) with SHONTELLE.  Not only will Shontelle be hanging out (and performing!!) but we'll be selling her signature line of boots.  Stop by to say hi and pick up a pair for yourself.

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Mike Rowe Works Donation

We are excited to announce that starting today, and running through the end of the year, we will make a $1 donation for every pair of boots or shoes from the Mike Rowe Works by Cat Footwear collection sold on catfootwear.com.

Cat Footwear and Mike Rowe – creator, host and executive producer of Discovery Channel’s popular television show ‘Dirty Jobs’ – launched the Mike Rowe Works by Cat Footwear collection in the Fall of 2011. The partnership, according to Kelly Ballou, Marketing Manager for Cat Footwear, was a natural fit. “Mike Rowe is well-known for his work on Dirty Jobs,” says Ballou. “But it’s his passion for promoting the skilled trades – the very people who buy our work boots – that drew us together.” 

In 2008, Rowe launched his website, mikeroweWORKS.com, focused on the decline in blue collar trades and the crumbling state of infrastructure in the United States. According to Rowe, “I wanted to focus our country on the declining interest in the skilled trades.” Rowe continues, “Going to school and mastering a skill or trade is a good job. And it’s an important part of our economy that shouldn’t be overlooked.” According to Rowe, “The foundation was established to give something back and to challenge the prevailing definition of a “good job.” We wanted to increase awareness for the skilled trades, help create opportunities and support the organizations that help make civilized life possible.”

The money raised through the Cat Footwear online promotion will be donated to the Mike Rowe Works Foundation to – amongst other things – establish tool scholarships for students entering the skilled trades.

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Flexion Anti-Fatigue Guarantee

FLEXION workboots are made for all kinds of work and all-day comfort.  We're so sure that FLEXION workboots are the most comfortable, we'll let you work in them for 30 days. At the end of your 30-day trial, if you don’t feel that FLEXION has helped to fight off fatigue and provide you with superior comfort, we’ll give you your money back, no questions asked. You can return them to a participating retailer with a dated sales receipt or by calling Cat Footwear at 1.800.789.8586 for a return authorization code and instructions.

Want to shop the shoes? Click here

Flexion is always... Hard at work, easy on you.

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Start your engines! We’re going racing!

Hey racing fans!  Who wants to come to sunny Daytona, Florida with us in February to watch the big race?  Click on over to our Facebook page to enter for a chance to win a trip for you and a guest to join us for the best weekend of your life (Ok, maybe just the best weekend of your year.  Or at least the best weekend of your month!) 
 
All we need is your name, email and zip code (sorry, this contest is for US residents only!)  But we would really like it if you would “like” us too.  Here’s what you have the chance to win:
-    Round trip airfare
-    Hotel stay in Daytona Beach, FL
-    Infield tickets to watch the race from the Cat Footwear RV
-    Food, drinks and transportation the day of the race
-    A chance to meet the driver of the #31 car, Jeff Burton
 
Sound like fun?  Sign up now!  Contest ends on November 20th, 2011.

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