Bridge the gap between Workwear and Streetwear
The concept of Built from More tells the story of how we have helped to create urban life. We have combined pieces of footage from cities all over the world to tell our unique story: showing material and construction. This footage is contrasted with micro moments of life present there today, for example, steam roller to tower block or job site to overpass. Each combination aims to communicate the Caterpillar heritage of forming, shaping, and building the urban lives we know today.