On Friday, May 20th, we hosted a #MakeAScene launch party at Calder Plaza in Grand Rapids, MI, attended by over 1,000 people.

(Photo: MLive.com)

We opened the doors to the general public for a sneak peek runway show of the Spring/Summer 2017 collection, a special live performance by Detroit-based experimental pop artist Tunde Olaniran, and a dance party with tunes spun by Grand Rapids own DJ AB.

(Photo: MLive.com)

We also had a larger-than-life paint by number mural and a #MakeAScene augmented reality photo booth.

(Photo: MLive.com)

Our beer partner, Perrin Brewery, raised over $2,000 in beer sales to benefit C.A. Frost Environmental Science Academy and in true Cat Footwear fashion, we ran out of beer!