Twice a year, we bring our distribution partners from over 170 countries around the world to our HQ in Grand Rapids, Michigan to preview our upcoming collection.
At our kick-off party, we host over 350 international guests for an evening of music, food and cocktails, and this time, we featured exclusive artwork from three American artists. Each artist unveiled a pair of Cat boots, a denim jacket (by Cat Apparel), and a life-size, laser-cut structure resembling a piece of authentic Caterpillar machinery.
The participating artists included:
Ivan Orama, an NYC-based mixed media artist who creates handmade pieces such as interactive murals, wooden cassettes, coffee tables, and more;
Chris Freitag, a Detroit-based artist and graphic designer who specializes in graffiti and street art;
and Misha Tyutyunik, a Ukrainian born, Brooklyn-based contemporary painter, illustrator and muralist who works with several mediums focusing on expressive brushstrokes and bold colors.
Stay tuned for more behind-the-scenes footage!
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