What is an Earthmover?
Being an Earthmover means having the strength, passion, confidence and courage to affect the world around you.
Through machines and footwear, Caterpillar has been empowering the world to shape its future for over five generations. Yet, it is the spirit of those dedicated enough, confident enough, and bold enough who really take control and transform the status quo into the extraordinary. Those individuals are Earthmovers. The hard work, resolve, and passion that they exude reflects the character inherent in everything that bears the Caterpillar name.
This year, we are excited to embark on a campaign for Earthmovers. Follow us on Twitter @catfootwear, and on Facebook to meet our Earthmovers and hear their story.